Why Fiat Is Struggling In The United States


Why Fiat Is Struggling In The United States

Video Channel: CNBC

Fiat first left the United States in 1983 amid poor sales and a reputation for unreliability. The iconic Italian automaker returned in 2010 and nearly a decade later it's facing new issues as Fiat Chrysler Automobiles says it has no plans on giving up in the United States.

Internationally, Fiat is known for cars like the Fiat 500, Fiat Uno, Fiat Palio, Fiat Punto, and the Fiat Strada. The company's automobile business dates back to 1899. According to Fiat Chrysler Automobiles' website, "Fiat is rooted in a more than century-long tradition of designing and making small cars, many of which have become icons for entire generations and accompanied Italy’s major economic and social transformations."

Founded in Turin in 1899, Fiat's small hatchbacks and roadsters are well known in its home country of Italy and other parts of Europe. Fiat's history in the United States dates back to the early 1900s. The company even built some of its earlier cars in a factory in Poughkeepsie, New York.

» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: http://cnb.cx/SubscribeCNBCtelevision
» Subscribe to CNBC Classic: http://cnb.cx/SubscribeCNBCclassic

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news: http://www.cnbc.com/
Follow CNBC on LinkedIn: http://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC


Why Fiat Is Struggling In The United States

Why Fiat I